Poplar (www.poplar.studio) is a platform that provides 3D and AR campaigns on demand. We activate a new generation of global 3D and AR creators and provide collaborative tools that make 3D and AR production affordable and quick for marketing and advertising. Poplar automates the 3D and AR production workflow, providing a self-service brief builder accessible to large brands, SMEs and the long tail. Launched September 2018, Poplar already works with music labels (Universal Music, Sony Music, Warner Music), game publishers (King, Wargaming), entertainment studios (Warner Bros, Disney, Fox, NBCU, Viacom, the BBC), Beauty & Luxury brands (L’Oréal, YSL, Puig Paco Rabanne, Charlotte Tilbury) and consumer goods/F&B (eBay, Speedo, RB, GSK, Bacardi Jack Daniels, Pernot Ricard Absolut, Red Bull, William Hill, Walmart), among others. A Facebook AR filter for Island Records generated 25m organic impressions, representing a $0.20 CPM for its cost. Another AR experience for Nestlé on Facebook and Snapchat generated 172m paid impressions and 30s of engagement, more than their past video campaigns. Poplar now has integrated partnerships with platforms like Facebook, Instagram, Snapchat, Samsung and TikTok, as well as agencies like Publicis, Havas and Dentsu. Poplar was also selected as one of the few global companies to join the Google 3D Advertising Trusted Partner Program, and we have recently completed production on a 3D ad for a car company. In 2019 and 2020, Poplar has been consistently featured by Digi-Capital as one of the global AR/VR Leaders in the Advertising and Marketing sector.

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