Imagine your entire living room becoming a display system. Truly immersing yourself in your favourite TV show or game. Driving your car and having navigation and safety information projected onto the road in front of you, making it safer and easier to get from A to B. All this is now becoming a reality with 3D holographic display by VividQ. VividQ’s software platform allows us to literally engineer light to create realistic and immersive 3D experiences. Computer Generated Holography is the Holy Grail of display technology and it will soon be everywhere. We collaborate with leading technology companies in building a new generation of immersive display devices, including ARVR headsets and smart glasses, automotive head-up displays, and consumer electronics. VividQ is a deep tech software company with world-leading expertise in 3D holography.The company was founded in 2017 by a team of expert engineers, mathematicians and computer scientists from the Universities of Cambridge, Oxford and St Andrews, who solved key technology barriers in the adoption of holographic display. VividQ’s software brings real-time Computer Generated Holography (CGH) to everyday applications. VividQ collaborates with leading technology companies to create the most realistic, immersive and sensational experiences.