The Round
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The Round

Address: W6 9BN

About The Round

The Round is the world's first platform for live entertainment in mobile Augmented Reality, utilising real-time motion and volumetric capture to transform your immediate surroundings into an immersive, interactive venue accessible to creators and audiences all over the world. The Round was launched in 2021 with the world's first live concert in Augmented Reality, featuring One Direction's Liam Payne in collaboration with EE for the opening of the BAFTAs ceremony. It promises to create a global marketplace for exclusive, premium live entertainment in the Metaverse, connecting artists with audiences and fans worldwide.

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